Everything in one place, including easy finance





About Us

1st Choice NOW, for the best brands at the best prices.

We are family owned Australian company, and have been hiring household appliances since 1995, and we truly stick by our motto that

"We put you first!"

With 1st Choice NOW, you can be assured that we have the right products just for you. Need a big screen TV or perhaps a refrigerator, washer, heater, or air conditioner? No worries! We have a huge range including furniture, home theater, computers, laptops, lounges, beds & fitness equipment. At 1st Choice, We give You a Real Choice!

We care about you and endeavour to supply you with the right product for your needs and financial circumstances.  You are not “just a number” to us, indeed, we will never ask you for your account number.

It’s easy to apply online with 1st Choice NOW. Simply click through to our website which has all of our products listed in easy-to-navigate categories. Add the products you would like to your cart, then click Apply Now.

We provide a convenient and easy way to select products for fast delivery direct to your doorstep. Warranties & servicing give you peace of mind, at an affordable price. 

Make 1st Choice NOW your Choice!

"Thank you 1st Choice NOW, you changed our lives!"

1st choice rentals - been with them for 7 years. fantastic customer service. Friendly and very helpful, fast delivery recommend them best products.

Leanne Crook

1st choice rentals have been 110% accomodating for my needs. I’ve been a customer with them for almost 1 year now and they have been absolutely supportive every step of the way, they have allowed me to upgrade my rentals, and add additional rentals due to building a strong repayment history with them.

Sammie Garcia

I found 1st choice excellent. The process was easy and fast. The give the best customer service before and after you receive your goods. The products are great and I couldn't recommend highly enough. I will absolutely be using again and I have told everyone how great they are.

Miakoda Brookes

Have used them before, a great way to rent and buy the staff are great and understanding, there prices are great id highly recommend anyone who is after just about anything for inside the home or appliances and garden as well and does not have the option of paying it outright give 1st choice a go 5 stars.

Ian Tolmie

Always friendly and helpful been a customer for about 5 years now we're very quick in replacing my TV for me wouldn't rent from anyone else first choice is my first choice.

Kim Venn

Love every product I’ve gotten from 1st choice and I’d recommend for anyone to go through this company they are affordable and very understandable with change of circumstances.

Lorae Maher